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Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

By Staff, 20 August 08, 08:46

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

Range Rover direct campaign to target thrill-seekers

By Alison Donnelly, 19 August 08, 01:45

LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote the Range Rover Sport.

RAC adds WDMP to direct roster

By Ed Kemp, 07 May 08, 08:40

LONDON - RAC has hired WDMP to position the brand as 'motoring experts'.

Lotus hires Clark McKay and Walpole to handle sports car launch

By Ed Kemp, 23 April 08, 04:00

LONDON - Sports car manufacturer Lotus has appointed direct marketing agency Clark McKay and Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade.

Direct marketing leagues tables show industry convergence

By Richard Abbott, 01 April 08, 10:45

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

VW aims Jetta work at golfers

By Ed Kemp, 06 November 07, 08:45

LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal ...

GM seeks shop to handle Chevrolet direct activity

By Ed Kemp, 02 October 07, 08:15

LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.

Honda hands power business to Inferno

By Ed Kemp, 25 September 07, 08:15

LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.

Nielsen reports 10% drop in direct mail volumes

By Robert McLuhan, 24 September 07, 03:53

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decl...