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BMW draws 'best sales value' from UK adspend

By Alex Brownsell, 14 October 08, 08:30

LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each ...

Ford books 12-pages in Glamour to back new Ka

By Alex Brownsell, 13 October 08, 02:56

LONDON - Ford is to promote its redesigned Ka model with a 12-page ad feature in next month's edition of Glamour magazine.

VW backs Scirocco return with direct mail campaign

By Joe Thomas, 09 October 08, 10:23

LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.

Poll: Britain becomes a nation of online shoppers

By Gemma Charles, 08 October 08, 11:55

LONDON - More than 11 million Britons are now shopping online at least twice a week, according to new research, with clothing, books, CDs and DVDs among the most popular favourite items.

Marketers should use social networking sites to talk not sell

By Fiona Ramsay, 07 October 08, 08:30

LONDON - Online social networking is a powerful form of consumer engagement for marketers, but they need to interact with consumers without letting the brand take over, speakers at the AOP digital pub...

Sector Insight: Car retailing

By Jane Bainbridge, 07 October 08, 08:52

LONDON - Few sectors are escaping the turmoil affecting the global economy, but some are being hit harder than others. The combination of rising fuel prices, increased car tax and road-payment schemes...

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...

Marketing's Top 100 Direct Mail advertisers 2008

By Richard Abbott, 01 October 08, 10:00

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Ford switches Mark Simpson to UK marketing director

By Alex Brownsell, 30 September 08, 09:51

LONDON - Mark Simpson, Ford of Europe's director of marketing communications, is to take over as Ford of Britain's marketing director.

What marketers really need to know about the credit crunch

By Nicola Clark, 30 September 08, 08:00

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and w...