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Zurich launches direct mail campaign

25 August 09, 12:00

Zurich has launched a direct mail campaign highlighting its motor and home insurance. The piece, by Publicis Dialog, features a letter that is blank apart from a message at the foot of the page that r...

AXA hires Havas to media account

By Sarah Johnson, 11 August 09, 12:00

AXA UK has appointed Havas Media Group to handle its £40m media buying and planning account, as it plans the launch of a direct car insurance service next year.

Brand in the news - Brit Insurance

By Peter Gandolfi, Founder, Gandolfi Consultants, 04 August 09, 12:00

Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe.

Direct choice - ING

By Sean Kinmont, Managing partner and creative director, 23red, 28 July 09, 12:00

ING tells us that saving feels good, and that going green can feel just as good.

Lloyds TSB shortlists Mediaedge:cia

21 July 09, 12:00

Lloyds TSB has shortlisted Mediaedge:cia to pitch against incumbent agency ZenithOptimedia for its £62m media planning and buying account following a four-way pitch that also included Vizeum and OMD.

RBS to retain John Brown

07 July 09, 12:00

Royal Bank of Scotland (RBS) has retained John Brown to publish Sense, its customer magazine, as the group drives its 'helpful banking' strategy across its financial brands.

Direct choice: Financial Times

By Steve Stretton, Creative partner, Archibald Ingall Stretton, 30 June 09, 12:00

It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.

Lloyds Group to axe C&G

17 June 09, 12:00

Cheltenham & Gloucester (C&G) is to become a product-only brand, after parent company Lloyds Banking Group confirmed plans to close the former building society's 164 high-street branches.

Santander to rename banks

02 June 09, 12:00

Spanish banking group Santander is to rebrand its Abbey, Alliance & Leicester and Bradford & Bingley UK banking brands to the primary Santander brand.

Brand in the news: Aegon

By David Roberts, Design director, Fitch, 02 June 09, 12:00

It takes time for a brand to become synonymous with a sporting event; it doesn't always sit comfortably at first. Carling Cup works well, but I still cringe at the airport to see the Tiger Woods/Accen...