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Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotio...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.