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Mark Ritson on branding: Big shake-ups for big brands on cards
The year ahead promises to be a fascinating one for brands. Here are my predictions for 2007 - some of them more obvious than others.
Raymond Snoddy on media: Local strategies carry real clout
What was the special local copy line for the Ann Summers store opening in Banbury that got completely up the nose of the Advertising Standards Authority? 'Ride A Cock Hoarse' is the answer, of course.
Battle for the margins
Magazine discounting is set to fuel a row with supermarkets over who controls the price of titles.
Watch this space
The UK's retail giants are signing up to in-store TV, but have yet to agree on how best to deploy it.
to remove filters- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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