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Brand barometer: Supermarkets, which one is most prominent online?

By Gemma Charles, 24 February 12, 08:00

Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Brand barometer: Chocolate bars, which is most prominent on the web?

By Gemma Charles, 27 January 12, 12:00

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Brand barometer: Department stores, which is most prominent on the web?

By Gemma Charles, 23 January 12, 12:41

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.