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Tesco point scoring: initial data suggests Clubcard's relaunch may be working

By Joe Thomas, 22 September 09, 09:10

LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

Industry experts dissect Tesco's tactic of doubling Clubcard points

By Joe Thomas, 18 August 09, 10:30

LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.

Have clients got POP right?

22 April 08, 12:00

There is a lot of discussion in the retail marketing industry about the more strategic role POP should be playing in the marketing mix. For the most part, the assertions, ambitions and aspirations of ...

Will Asda pay price of loyalty?

08 November 06, 12:00

Everyday-low-prices may be usurped by a loyalty scheme at Asda, if the cost does not scupper its plans. James Quilter reports.

Coupon firm NCH bought by Valassis

By Claire Billings,, 12 March 03, 07:00

LONDON - NCH Marketing Services, the UK database marketing firm, has been bought by US marketing services firm Valassis, which aims to increase its international presence.