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News Analysis: Season of aggressive promotions

10 December 04, 12:00

With Christmas just a fortnight away, shopping centres and retail giants have all gone into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to ...

In-store marketing: Shop talk - Why the loyalty schemes must go back to basics

By Joshua Bamfield, director of the Centre for Retail Research, 30 November 04, 12:00

Loyalty schemes have come a long way to reach today's swipe-card technology and heavyweight brand partnerships. But while the names, technology and potential may all be there, some major programmes ar...

News Analysis: Will consumer PR revive hurt M&S?

19 November 04, 12:00

M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Mar...

In-Store Marketing: Argument rages over curbing coupon fraud

By James Thornton, 19 October 04, 12:00

The ISP and brand owners are at loggerheads with retailers over coupon misredemption, so what solution will appease all sides?

News Analysis: McDonald's faces more obesity flak

17 September 04, 12:00

As Britons digest Super Size Me, the anti-McDonald's polemic that hit cinemas at the weekend, Ian Hall marks the fast-food giant's PR report card while the vitriol continues to be spilled over soaring...

Retail therapist - Steven Sharp Director of marketing, store design and e-commerce, Marks & Spencer

By Alexandra Jardine, 02 September 04, 12:00

The August Bank Holiday is a little late in the year for a spring clean. But this is exactly what Marks & Spencer has begun at its 380 stores nationwide.

McDonald's braces for attack

25 August 04, 08:00

The fast-food giant is the latest brand facing an anti-corporate polemic. Mark Sweney asks how it can respond

News Analysis: PR stunts juggle risk with success

09 July 04, 12:00

Supermarket Asda seems to have hit the PR jackpot with its optician promotion based on the controversial decision of a Euro 2004 referee. Peter Simpson reports on the lucrative and risky world of PR o...

News Analysis: Co-op faces delicate balancing act

02 July 04, 12:00

As the Co-operative Group prepares to reintroduce its 160-year-old profit-sharing programme, Richard Cann investigates the image of the formerly working-class movement and the communications challenge...