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Battle for the margins
Magazine discounting is set to fuel a row with supermarkets over who controls the price of titles.
POP: In-store incentives
With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.
Watch this space
The UK's retail giants are signing up to in-store TV, but have yet to agree on how best to deploy it.
Superbrands case studies: Topshop
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Superbrands case studies: Specsavers
Originally published in Consumer Superbrands Volume VI, July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Superbrands case studies: Marks & Spencer
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Brand Health Check: Allders
The retailer is facing the prospect of its second owner in two years as its turnaround strategy has failed to lure consumers. What must it do to revive its fortunes, asks Alexandra Jardine.
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