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Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Brand barometer: Chocolate bars - which is most prominent on the web?

By Gemma Charles, 27 January 12, 12:00

Kit Kat generated the most online conversations this week compared to competitors Dairy Milk, Snickers and Flake.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Brand barometer: Department stores - which is most prominent on the web?

By Gemma Charles, 23 January 12, 12:41

Debenhams generated the most online conversations compared to competitors Marks & Spencer, House of Fraser and John Lewis, with a large proportion mentioning its 'Blue Cross Sale'.

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.

The Chinese are coming

By Rachel Barnes and Sarah Shearman, 30 November 11, 12:00

Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.