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Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

LONDON - Unofficial brands should take care when running football-based pushes this summer.

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.

A parting of the ways

By Joe Thomas, 30 March 10, 12:01

LONDON - M&S and Waitrose share similar customers, so why the divergence in strategies?

Profile: Gwyn Burr, customer director at Sainsbury's

By Joe Thomas, 17 March 10, 12:00

Gwyn Burr, customer director at Sainsbury's, can take a large measure of credit for the retailer's recent renaissance.

Under the lens

By Alex Brownsell, 16 March 10, 12:01

LONDON - Opening up a brand to TV documentary-makers is risky but can boost its profile.

The Marketing Profile: Lance Batchelor of Tesco Telecoms

By Fiona Ramsay, 09 December 08, 08:30

LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather ...

P&G buys stake in Ocado to gain customer insight

By Miranda Fitzgerald, 02 December 08, 08:31

Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.

The Marketing Profile: Matt Webb of Hamleys

By Miranda Fitzgerald, 25 November 08, 08:30

LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table of teddy bears, the 42-year-old struggles to find words to describe his first experience of the toy s...