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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I use a lot of Apple products, but the most important thing out of all the technology we are surrounded by is my blackboard and chalks.

Brand Health Check: Aquascutum

By Kim Benjamin, 03 May 12, 08:30

The classic clothes brand is in administration and has closed its UK factory.

Reputation Survey: Supermarkets - Tesco needs to come up with the goods

26 April 12, 08:00

As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished reputation.

We'll Call You - The Co-operative Food

25 April 12, 09:00

Mole has contracted a serious case of Diamond Jubilee fever, and an offer on the grocery chain's site to 'win a Jubilee street party' promised to tackle the symptoms

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

Brand Manager of the Week: Ben Hitchcock

18 April 12, 09:00

Head of marketing, Everest Home Improvements

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

Spring is in the air, which means home improvements can't be far behind. If that other indicator of DIY season kick-off - ad campaigns extolling home redecoration and furnishings - is any barometer, t...