Search Results

Search headlines only Include Brand Republic articles

Results 1 - 10 of 62 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential

Post Office called to accounts

By Alex Brownsell, 23 March 10, 12:01

As the Post Office looks to push its high-street banking offer, what are its prospects?

Special Report: Market Research - Tell me about it

By Mary Cowlett, 17 March 10, 12:00

Asking consumers set questions will give brands only certain answers. If they sit back and listen, the insight opportunities are endless

Moodier Britain survey: consumer trust goes local in recession

By Jeremy Lee, 25 November 08, 08:30

LONDON - Brands perceived as personal and accessible are winning through in the downturn.

Corporate hospitality risks backlash during austere times

By Ed Kemp, 18 November 08, 10:00

LONDON - Can brands partaking in corporate hospitality avoid charges of financial insensitivity?

Marketing job opportunities hit by falling economic confidence

By Alex Brownsell, 04 November 08, 08:30

LONDON - The downturn is creating recruitment challenges in several key sectors.

Business-news brands benefit from financial crisis

By Alison Donnelly, 28 October 08, 08:30

LONDON - There can be few media companies finding much cheer in this recession but business-news brands, across various platforms, are fast becoming indispensable sources of information for up-to-date...

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...

What marketers really need to know about the credit crunch

By Nicola Clark, 30 September 08, 08:00

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and w...

Taking advantage of another brand's disaster

By Jemima Bokaie, 23 September 08, 10:00

LONDON - As the impact of a sliding economy has begun to sort the weak companies from the strong, so the UK's biggest brands have the opportunity to make best use of their positions as market leaders ...