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Iain Anderson: Lobbying's open book

By Matt Cartmell, 10 May 12, 12:00

Described by one member of the public affairs industry as the 'acceptable face of lobbying', Iain Anderson's fiercely ethical approach has never been so important, with sting operations and rogue trad...

My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

My secret work weapon is having two kids. My six and eight-year-old girls have made me aware of the marketing opportunity presented by the virtual world.

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

By Jan Gooding, Global marketing director, Aviva, 04 April 12, 08:00

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Pick of the Week - JWT London, HSBC

29 March 12, 08:00

Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong Kong Sevens:

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around London 2012: he hopes it will change our payments behaviour, too.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

My Secret Work Weapon: Read carefully: look for the rules and the value of words

By Mike Hoban, chief marketing officer, Confused.com, 29 February 12, 08:00

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

Focus: Executive salaries - The case for executive pay

By Joe Lepper, 23 February 12, 08:00

Several firms have come under fire recently over pay levels for their top staff. Joe Lepper looks at how these firms could better communicate the reasons behind the pay packages.

Brand barometer: Social media performance of RBS

By Gemma Charles, 10 February 12, 09:00

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.