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Overhyped and over here?

By Nicola Clark, 11 May 10, 12:01

LONDON - The iPad has seduced the media, but UK consumers could be a trickier proposition.

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.

Profile: Turning the UK into 3D

By Sara Kimberley, 24 March 10, 12:01

LONDON - Mikah Martin-Cruz, marketing director at Samsung UK, is pushing for his brand to be the leader in 3D televisions.

Special report: Experiential - The personal touch

By Richard Abbott, 17 February 10, 12:00

Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.

The Marketing Profile: Lance Batchelor of Tesco Telecoms

By Fiona Ramsay, 09 December 08, 08:30

LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather ...

Marketing round table: outsourced contact centre bosses expect to pick up business during downturn

By Richard Abbott, 24 November 08, 08:30

LONDON - With brands feeling the pinch of an economic downturn, customer-service budgets are under threat. Now is the time for the outsourced contact centre industry to prove that it is more than just...

Contact Centre top tips for marketers

By Richard Abbott, 24 November 08, 08:30

LONDON - A septet of contact centre professionals give their advice on how to get the best out of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand

Palm attempts a comeback against BlackBerry and iPhone

By Fiona Ramsay, 28 October 08, 08:30

LONDON - Way back in the mid-90s, Palm Pilot entered the vernacular as the generic synonym for personal digital assistants, better known as PDAs.

The Marketing Profile: Dominic Chambers of LG

By Fiona Ramsay, 14 October 08, 08:30

LONDON - It may only be a week since he became European marketing director at LG Electronics, but, in the words of the Korean brand's slogan, so far, Dominic Chambers says, 'life's good'.

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...