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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.
Digital: Nomophobia drives SecurEnvoy sales
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile.
Entertainment: Lappset happy with angry approach
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for ...
Brand Health Check: Vertu
The luxury mobile handset brand is being sold by its parent company, Nokia.
My Secret Work Weapon: Risk-taking and innovation are the key to our success
My secret weapon is about taking personal risks, leading by example and rewarding innovation in the team.
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Apple, Google, Microsoft: Whose PR approach is the most effective?
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
We'll call you: Everything Everywhere
Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.
Stuart Jackson: Turning up the volume
After a difficult team restructure, the Everything Everywhere comms boss is planning the brand's most ambitious campaign, finds Sara Luker.
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