Search Results

Search headlines only Include Brand Republic articles

Results 1 - 10 of 44 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Opinion: The Marketing Society Forum

By Staff, 05 May 10, 12:00

Is Barclays' talent-contest campaign an effective way to promote its refit?

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Mark Kleinman on marketing and the City: Wider horizons

By Mark Kleinman, 10 March 10, 12:00

The Prudential is just one UK company moving its focus to emerging markets in search of growth.

Editor's comment: COI 'help' could hinder banks

31 March 09, 12:00

This week the COI's deputy chief executive, Peter Buchanan, offered his organisation's marketing services to our growing number of nationalised (or at least effectively government-owned) banks. Should...

Editor's comment: The feeling's mutual

By Lucy Barrett, Lucy.barrett@haymarket.com, 25 November 08, 12:00

According to the latest instalment of McCann Erickson's Moodier Britain survey, 50% of people have little trust in banks. A quarter don't trust them at all.

Opinion: F1 risks losing support from financial sector

By Ed Kemp, 04 November 08, 09:30

LONDON - Sunday's climax to the 2008 Formula One season was about as good as it gets.

Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers

By Mark Ritson, 14 October 08, 03:20

It was quite the Thursday on Wall Street. A weak president, under-regulated credit markets, and investor greed finally began to take their full toll on share prices, and after years of unprecedented g...