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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Think BR: Online finance in the age of data

By Philip Dyte, 14 May 12, 08:30

A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.

Anthony Hilton: RBS' Hester learns to play PR game

By Anthony Hilton, 03 May 12, 10:00

It was obvious at the time that Stephen Hester, chief executive of Royal Bank of Scotland, was unprepared for the storm that broke over his pay at the time of the bank's results and that led, after a ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

The success of an idea whereby two students 'sell' their faces to companies demonstrates some important branding lessons.

Marketing Guru on... the desire to 'go viral'

By Will Harris, 17 February 12, 09:00

A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure. There are options, however, says Will Harris, including a last-ditch attempt to talk your boss down from t...

Anthony Hilton: Just admit when you are wrong

By Anthony Hilton, 16 February 12, 08:00

It is ironic that many of those who are vociferous about the merits of the free market and how business will always do better if Government keeps out of the way tend to be very bad at leaving things a...

George Eustice: Bailed-out banks are a liability

By George Eustice, 02 February 12, 08:00

There are few things more frustrating for a political leader than to be caught in the middle of a political storm and held responsible for decisions over which they have limited control.