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Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Editor's comment: Red button's valuable legacy

By Gareth Jones, 05 May 10, 12:00

LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Alan Mitchell on Branding: Source of Apple's success

By Alan Mitchell, 14 April 10, 12:00

The company's reputation is driven by the interaction of factors that go far beyond branding alone.

Mark Ritson on Branding: A fond farewell

By Mark Ritson, 23 March 10, 12:00

After eight years and a quarter of a million words, the time has come to say goodbye to my readers.

Mark Ritson: 'ad-blocker' specs will kill our industry

By Mark Ritson, 01 April 09, 08:30

How can marketers reach an audience that won't look at their ads? They'll have to work it out, fast, says columnist Mark Ritson in his April Fools' contribution.

Amanda Andrews on Media: Getting in on the game

By Amanda Andrews, 01 April 09, 08:30

Video games are offering advertisers a widening range of innovative and engaging opportunities

Adwatch review: Currys

18 November 08, 10:35

LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial 'Next Day Home Delivery Service', which had the ninth highest recall with the public in the weekly Adwat...

Andrew Walmsley on paid search and SEO

10 November 08, 04:58

I bought a car the other day. I had sized up the market, sussed out the dealer and was ready to trade. I had even left it until the last few days of the quarter, hoping the imminent end of the salesma...