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Think BR: BrandZ shows why technology matters

By Nick Cooper, 23 May 12, 08:00

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Think BR: 4G can unlock the creative potential of mobile

By Luke Harris, 15 May 12, 08:30

The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising.

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Think BR: Taking advantage of digital switchover

By Guy North, 24 April 12, 08:30

It is the brands that really understand what viewers want who will be able to make the most of the digital TV switchover, writes Guy North, marketing communications director, Freeview.

Think BR: How can brands harness the power of NFC?

By Christopher Smith, 23 April 12, 08:30

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

Anthony Hilton: Bahrain F1 sponsors on a crash course

By Anthony Hilton, 19 April 12, 08:00

During the early stages of the Arab Spring a little over a year ago, Vodafone attracted a huge amount of negative publicity for appearing to co-operate with the old Egyptian regime of President Mubara...

Helen Edwards: The science of 'going viral'

By Helen Edwards, PPA, Business columnist of the year, 18 April 12, 02:30

Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly

Think BR: SXSW is no longer just an exclusive club for technologists

By Tom Poynter, 05 April 12, 09:00

In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris.