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Helen Edwards on Branding: From checkout to grave

By Helen Edwards, 11 May 10, 03:00

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

By Helen Edwards, 05 May 10, 12:00

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Helen Edwards on Branding: Time to get touchy-feely

By Helen Edwards, 28 April 10, 12:00

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

By Staff, 28 April 10, 12:00

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.

Editor's comment: A moral dilemma

By Gareth Jones, 21 April 10, 12:00

Primark's decision last week to withdraw its padded bikini for seven-year-olds was a significant victory for Mumsnet.com.

Mark Kleinman on marketing and the City: A different sort of ROI

By Mark Kleinman, 23 March 10, 12:00

Retailers rely on a sound understanding of consumers - an understanding worth its weight in gold.

Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

By Staff, 17 March 10, 12:00

LONDON - Supermarkets are defending themselves against accusations of cynical price manipulation and an Early Day Motion calling for legislation to force them to publish weekly price lists of all thei...

Mark Ritson on Branding: A statistical imbalance

By Mark Ritson, 17 February 10, 12:00

LONDON - The Guardian's diatribe against Tesco and Asda is based on a partial reading of the available data.

Mark Kleinman on marketing and the City: The ins and outs of M&S

By Mark Kleinman, 07 April 09, 08:30

Sir Stuart Rose's exit looks likely to be sooner, rather than later, but where is the obvious successor?

Mark Ritson: 'ad-blocker' specs will kill our industry

By Mark Ritson, 01 April 09, 08:30

How can marketers reach an audience that won't look at their ads? They'll have to work it out, fast, says columnist Mark Ritson in his April Fools' contribution.