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Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Anthony Hilton: Tesco loses out in likeability stakes

By Anthony Hilton, 17 May 12, 08:00

Perhaps companies do reap what they sow.

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Think BR: How can brands harness the power of NFC?

By Christopher Smith, 23 April 12, 08:30

Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.

Think BR: Using independent brand advocates

By Giles Ivey, 20 April 12, 08:00

Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.

Think BR: Looking at shopper marketing through a new lens

By Kerry Bateman, 18 April 12, 08:30

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

Think BR: Every little can help Tesco

By Elly Woolston, 16 April 12, 08:30

Tesco's review of its advertising account is the perfect time for it to work out what it really stands for, writes Elly Woolston, client partner, {united}.

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

By Simon S Kershaw, 12 April 12, 01:45

Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children's generation, it must be hard to imagine what life was like before.