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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Nissan switches ad focus to ‘innovation’

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 08:30

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque’s innovation.

Kwik-Fit pushes value message with £5m campaign

By Matthew Chapman, 01 March 12, 04:25

Car maintenance specialist Kwik-Fit is to focus on the "great value" it offers on new tyres and MOTs, in a £5m television campaign that launches tonight (1 March).

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...