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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Nissan switches ad focus to ‘innovation’

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 08:30

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque’s innovation.

Kwik-Fit pushes value message with £5m campaign

By Matthew Chapman, 01 March 12, 04:25

Car maintenance specialist Kwik-Fit is to focus on the "great value" it offers on new tyres and MOTs, in a £5m television campaign that launches tonight (1 March).

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Nissan ups its 'urban' message for Qashqai model

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 01:25

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.