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Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Lewis Hamilton and Jenson Button star in Vodafone shoot

By Arif Durrani, 27 June 11, 02:06

Vodafone has turned to its McLaren Mercedes F1 drivers Lewis Hamilton and Jenson Button to star in its latest promotional film for its VIP service.

Brands line up for final slice of Harry Potter

By Maisie McCabe, 15 June 11, 08:55

Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million...

Matt Damon film delivers 1.4m impacts for Jaguar

By Katherine Levy, 10 March 11, 03:57

'The Adjustment Bureau' starring Matt Damon has, in its opening weekend, helped an ad for Jaguar gain 1.4 million impacts, according to unofficial figures from Digital Cinema Media.

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV1 this weekend (12 December).

Harry Potter helps BMW make 'cinema advertising history'

By Katherine Levy, 25 November 10, 04:05

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Toy Story 3 delivers 2.3 million impacts for Mazda

By Katherine Levy, 29 July 10, 03:17

The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

Honda to premiere road trip documentary

By Alex Brownsell, 13 July 10, 09:55

Honda is launching a documentary film in partnership with online cinema community Future Shorts.

BR Video: Public debates practicality of electric cars

By Jacob Mathias, 07 July 10, 09:30

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.