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Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch Technik' back to the fore of its UK marketing.

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Appointment to View: Nissan spoofs the spoof

By Georgina Brazier, 28 November 11, 09:15

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Nissan ups its 'urban' message for Qashqai model

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 01:25

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

By Sarah Johnson, 26 October 11, 08:30

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

Audi softens theme for £3m A6 Avant push

By Alex Brownsell, 28 September 11, 08:30

Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car's light and agile properties.

Appointment to view: the making of Toyota's Get Your Energy Back

By Sarah Johnson, 28 July 11, 08:55

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the ...

Appointment to view: Skoda sets thriller fans a mystery

By Sarah Johnson, 26 July 11, 09:15

Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand.

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.