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Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Appointment to View: Nissan spoofs the spoof

By Georgina Brazier, 28 November 11, 09:15

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

By Sarah Johnson, 26 October 11, 08:30

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

Appointment to view: the making of Toyota's Get Your Energy Back

By Sarah Johnson, 28 July 11, 08:55

Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the ...

Appointment to view: Skoda sets thriller fans a mystery

By Sarah Johnson, 26 July 11, 09:15

Skoda has used its sponsorship of Channel 5 crime drama to promote its own mystery for viewers to solve and enhance its reputation as an astute brand.

Matt Damon film delivers 1.4m impacts for Jaguar

By Katherine Levy, 10 March 11, 03:57

'The Adjustment Bureau' starring Matt Damon has, in its opening weekend, helped an ad for Jaguar gain 1.4 million impacts, according to unofficial figures from Digital Cinema Media.

Renault launches first European iAd

By Sara Kimberley, 01 December 10, 03:46

Renault is launching Europe's first iAd tomorrow on Apple's mobile advertising platform to support the launch of the Twizy electric car.

Harry Potter helps BMW make 'cinema advertising history'

By Katherine Levy, 25 November 10, 04:05

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Toy Story 3 delivers 2.3 million impacts for Mazda

By Katherine Levy, 29 July 10, 03:17

The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

BR Video: Public debates practicality of electric cars

By Jacob Mathias, 07 July 10, 09:30

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.