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Video: VW Golf TV ad returns to wry humour

By Alex Brownsell, 14 August 09, 09:00

LONDON - Volkswagen's latest TV campaign for its Golf model positions the car as best in its class.

Video: Volkswagen tells consumers to look on the bright side despite the recession

By Alex Brownsell, 03 July 09, 12:45

LONDON - Volkswagen is launching a national TV campaign encouraging consumers to be positive during the recession.

Audi backs 'Start-Stop' technology with £4m campaign

By Alex Brownsell, 30 June 09, 09:30

LONDON - Audi is to roll out its biggest TV campaign of the year focusing on its energy-saving 'Start-Stop' vehicle technology.

BR Video: Public not put off Vauxhall by UK closures

By Daniel Farey-Jones, 09 June 09, 09:50

LONDON - Amid uncertainty over the future of Vauxhall, the public told Brand Republic that they would not be put off buying Vauxhall if UK factories closed and would instead focus on buying the best c...

Watch BP's TV ad for energy-efficient fuel Ultimate

By Amy Golding, 11 May 09, 04:00

LONDON - Petrol brand BP is repositioning its premium fuel Ultimate as a cost- and energy-efficient option.

Latest Audi ad highlights fuel efficiency

By Amy Golding, 02 April 09, 03:50

LONDON - Car manufacturer Audi has launched a multi-million pound TV campaign to push the 'environmental credentials' of its diesel TDI Injection technology.

Mini launches global ad push created by Berlin agency

By Alex Brownsell, 24 March 09, 08:30

LONDON - BMW-owned car brand Mini will launch its first global marketing campaign to promote the soft-top Mini Cabrio.

Citroen uses Ghostbusters-themed ad to launch C3 Picasso

By Alex Brownsell, 17 March 09, 04:40

LONDON - Citroen is launching a Ghostbusters-themed TV campaign in support of its new C3 Picasso model.

Peugeot flirts with consumers in DriveSexy campaign

By Alex Brownsell, 30 January 09, 03:30

LONDON - Peugeot is rolling out a new creative concept to improve the desirability of its brand. The integrated campaign, entitled 'DriveSexy', will focus on the French manufacturer's new 207 and 308 ...

Car firms see trade shows as a key platform for brands

By Dan Leahul, 06 November 08, 02:30

LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watc...