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Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

Appointment to View: Nissan spoofs the spoof

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

Nissan ups its 'urban' message for Qashqai model

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

Audi softens theme for £3m A6 Avant push

Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car's light and agile properties.

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

Insight about the relationship between car and driver taps into deeper themes.

Adwatch (Aug 10) - Meerkat toys a hit with audience

The consistent evolution of and creative dedication to the meerkat idea is inspiring.

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