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Lucozade unveils music download gym promotion
LONDON - Lucozade is to promote its Hydro Active energy drink through a Billington Cartmell-created campaign offering a free music download with every purchase.
Peugeot launches MSN campaign for new 207 model
LONDON - Peugeot is to launch an online campaign exclusively with MSN to promote its latest Peugeot 207 model.
Direct News: Honda in magazine podcast
Honda will become the first brand to launch a customer magazine podcast, later this month.
Mini reviews digital task ahead of hike in spend
BMW Mini is reviewing its digital advertising business as it prepares to increase its online marketing budget.
Media News brief: Mazda signs as exclusive sponsor of AOL music content
Mazda has signed up as exclusive sponsor of AOL's music content comprising AOL Sessions, First listen and First view. MindShare Interaction was responsible for the three-month deal.
Interactive Works: Land Rover Discovery
The trouble with interactive TV ads is that many brands just dig out a copy of their traditional ad, cram in a link to more info, bung a bit at the end that asks viewers to 'press red for a brochure' ...
In the bag: A round-up of new-business wins
Sony Consumer Electronics has appointed integrated agency Iris as its lead below-the-line agency for its UK B2C and B2B accounts.
Just Breaking
- Companies House has launched a campaign to raise awareness of its WebFiling service, which enables businesses to file documents electronically. Developed by Agency Inc, the campaign is using direct ...
Critique: Daren Kay, Creative director, Tullo Marshall Warren
In light of the Royal Mail's new, size-based costings I thought I'd use this review to see if clients are getting value for money from a creative point of view.
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