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Nissan awards pan-European CRM brief to TMW

By by Ed Kemp, 12 December 06, 12:00

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

Experian acquires Belgian micromarketing company

By by Staff, 05 December 06, 07:30

LONDON - Experian has acquired Belgian micromarketing and consumer analytics firm Adhoc Solutions.

Experian acquires Belgian micromarketing company

By by Staff, 30 November 06, 11:47

LONDON - Experian has acquired Belgian micromarketing and consumer analytics firm Adhoc Solutions.

Wunderman hires new creative team for automotive unit

By by Joanne Payne, 28 November 06, 07:00

LONDON - Wunderman's automotive unit has hired a senior creative team to work on its Ford, Mazda and Jaguar business.

Gmap uses Trader Data for new customer services data

By by Amy Dry, 23 November 06, 07:30

LONDON - Gmap Consulting has recruited the help of specialist multimedia company Trader Data Systems to develop new data services and insight products.

Total signs up TV house cleaners Kim and Aggie

By by Staff, 15 November 06, 07:00

LONDON - Total UK has hired TV duo Kim and Aggie, stars of Channel 4 lifestyle show How Clean is Your House?, to front activity promoting its car-wash service.

Flamethrower creates campaign for fleet manager Arval

By by Amy Dry, 14 November 06, 07:00

LONDON - Business vehicle fleet management company Arval has chosen integrated agency Flamethrower to conduct its new prospect acquisition drive in the UK.

Citroen appoints Ion Group for fleet marketing task

By by Daniel Farey-Jones, 10 November 06, 07:00

LONDON - Citroen has appointed Ion Group to set up a prospecting, telemarketing and customer satisfaction centre for its fleet business.

Hicklin Slade bolsters digital with senior appointment

By by Staff, 09 November 06, 07:00

LONDON - Hicklin Slade & Partners has boosted its digital department with the appointment of a senior digital planner, Garry Moore.

Honda introduces online relationship marketing

By by Daniel Farey-Jones, 08 November 06, 07:00

LONDON - Honda has invested in its online relationship marketing with the creation of a microsite intended to find out more about its customers and help them towards choosing one of its models.