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Nissan awards pan-European CRM brief to TMW

By by Ed Kemp, 12 December 06, 12:00

LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.

GM awards £70m Astra launch activity to DLKW

By by James Quilter, 28 November 06, 12:00

LONDON - General Motors has handed DLKW the £70m pan-European brief to launch its latest Astra model next year.

Aviva awards online work to Glue and Good Technology

By by Gareth Jones, 22 November 06, 08:30

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m online advertising and web design and build account for its Norwich Union and RAC businesses.

Total signs up TV house cleaners Kim and Aggie

By by Staff, 15 November 06, 07:00

LONDON - Total UK has hired TV duo Kim and Aggie, stars of Channel 4 lifestyle show How Clean is Your House?, to front activity promoting its car-wash service.

Brand Health Check: Land Rover

By by Gemma Charles, 08 November 06, 12:00

The car marque has been besieged by criticism over its vehicles' reliability and environmental impact.

Toyota gives £60m Auris job to Saatchi & Saatchi

By by James Quilter, 07 November 06, 08:30

LONDON - Toyota is poised to hand Saatchi & Saatchi the £60m pan-European brief to handle the launch of the Auris hatchback following a head-to-head pitch against Clemmow Hornby Inge.

Mazda backs CRM drive with customer magazine

By by Melanie Godsell, 07 November 06, 07:00

LONDON - Mazda is to launch a global customer magazine next year as part of a CRM and loyalty programme.

FIA world touring car racing series refreshes image

By by Staff, 25 October 06, 08:10

LONDON - Eurosport has unveiled fresh branding for its FIA World Touring Car Championship in an attempt to appeal to a youth audience.

ExxonMobil is working to reduce emissions

25 October 06, 08:00

I write in response to the article by Mark Ritson headlined 'Exxon vision is perilously short-term' in your 27 September 2006 edition. The reference to our marketing strategies in juxtaposition to the...

Welcome Break rolls out identity revamp

By by Melanie Godsell, 04 October 06, 08:10

LONDON - Welcome Break, the motorway services operator, has overhauled its corporate identity, 'retiring' the flying-swan device that has been a design feature for almost 20 years.