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Just Breaking

05 May 06, 12:00

Radio Times has launched a trial and acquisition campaign comprising two packs aimed at occasional readers of rival TV listings magazines and people who have recently purchased digital radio sets. Dev...

Case Study: Volkswagen - Golf Plus campaign drives sales

By Claire Foss, 05 May 06, 12:00

Brand: Volkswagen Golf Plus Client: Volkswagen Brief: Launch the Golf Plus and encourage brochure requests, test drives and sales Target audience: Warm and cold prospects who may be looking to cha...

Critique: Direct Mail - Bob Nash, Creative director, Clark McKay and Walpole

05 May 06, 12:00

As a sunny-tempered kind of chap who wants to believe creative standards are on the up, I'm delighted to note that all the work in this month's mailbag has something to tell us about the power of idea...

Critique: Direct Mail - Dave Woods and Peter Harle, Joint creative directors, Claydon Heeley Jones Mason

10 April 06, 12:00

The Marketing Direct postie has just delivered. His bag, as ever, is mixed. First up, the Land Registry (1). Overall, the job's a good 'n.

In the bag: A round-up of new-business wins

07 March 06, 12:00

Sony Consumer Electronics has appointed integrated agency Iris as its lead below-the-line agency for its UK B2C and B2B accounts.

Just Breaking

07 March 06, 12:00

- Companies House has launched a campaign to raise awareness of its WebFiling service, which enables businesses to file documents electronically. Developed by Agency Inc, the campaign is using direct ...

Critique: Daren Kay, Creative director, Tullo Marshall Warren

28 February 06, 12:00

In light of the Royal Mail's new, size-based costings I thought I'd use this review to see if clients are getting value for money from a creative point of view.