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Archant revamps digital strategy as Homes24 launches

By by Alex Donohue, 23 October 06, 11:00

LONDON - Regional newspaper group Archant has planned a raft of digital developments in the coming months, beginning with the launch of property website Homes24 and including a revamp of its online ne...

Chrysler embarks on marketing push in US churches

By by Staff, 19 October 06, 08:50

NEW YORK - DaimlerChrysler is pushing one of its new SUV models with a marketing campaign that will target African-Americans attending 'mega-churches' in a tie-up with legendary singer Patti LaBelle.

Xerox continues sponsorship of Ducati Superbike team

By by Staff, 12 October 06, 02:00

LONDON - Xerox is extending its title sponsorship of the Ducati Corse World Superbike team for a further two years.

Vodafone recruits head of brand strategy from Honda

By by Daniel Farey-Jones, 11 October 06, 08:30

LONDON - Honda marketer Matthew Coombe is leaving the car marque after nearly 10 years to join Vodafone UK as head of brand strategy and planning.

Audi campaign compares A6 evolution with space race

By by Sarah Woods, 10 October 06, 08:50

LONDON - Audi highlights how it has filed more patents than Nasa in its pursuit of the perfect car in the brand's latest advertising campaign.

Direct mail volumes continue to fall despite financial rise

By by Daniel Farey-Jones, 10 October 06, 07:00

LONDON - The overall volume of direct mail sent during the second quarter of 2006 was 1.31bn units, down 1.6% on the same period in 2005, according to Royal Mail figures.

Spencer du Bois unveils new look for merged drivers' body

By by Beth McLoughlin, 04 October 06, 08:10

LONDON - Design agency Spencer du Bois has created a new identity for the recently merged Disabled Drivers' Motor Club and the Disabled Drivers' Association.

Welcome Break rolls out identity revamp

By by Melanie Godsell, 04 October 06, 08:10

LONDON - Welcome Break, the motorway services operator, has overhauled its corporate identity, 'retiring' the flying-swan device that has been a design feature for almost 20 years.

Johnnie Walker mixes F1 and fighter jets in new drive

By by Beth McLoughlin, 02 October 06, 08:45

LONDON - Two fighter jets streak across an open sky against a setting sun in a mock dogfight as one twists, the pilot looking desperately around him, before escaping the sights of the other in a new i...

McCann Group loses further General Motors business

By by Staff, 29 September 06, 12:00

DETROIT - The McCann Group of agencies has suffered another blow to its grip on the General Motors account, as its $100m (£53.5m) US corporate account, promoting the company's increasing dedication to...