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McCann Group loses further General Motors business

By by Staff, 29 September 06, 12:00

DETROIT - The McCann Group of agencies has suffered another blow to its grip on the General Motors account, as its $100m (£53.5m) US corporate account, promoting the company's increasing dedication to...

Grey scoops top agency gong at Euro Effies for second year

By by Sarah Woods, 28 September 06, 09:00

LONDON - Grey Europe, Middle East & Africa was awarded the Agency Network of the Year for the second year running at the Euro Effie awards ceremony in Brussels last night.

Rising popularity of F1 spells good news for sponsors

By by Beth McLoughlin, 27 September 06, 01:50

LONDON - With the battle for the world championship heating up between Fernando Alonso and Michael Schumacher, Formula 1 is in a very healthy state with opportunities for brands and sponsors set to gr...

Audi hunts music ties for podcasts to support TT

By by Gemma Charles, 26 September 06, 03:00

LONDON - Audi is in talks to team up with top music acts to back the launch of its latest TT model this month through a digitally led campaign.

MMI Automotive inks Experian data cleansing deal

By by Alex Donohue, 26 September 06, 07:30

LONDON - Business management firm MMI Automotive is to integrate its data cleansing software with Experian, to provide accurate records for the automotive industry and stop companies mailing the decea...

Peugeot set to review £240m European media account

By by Mark Banham, 20 September 06, 09:00

LONDON - PSA, the umbrella company for car marques Peugeot and Citroen, is set to review its £240m European media account after sounding out agencies on prices on a territory-by-territory basis.

MTV unveils headline sponsors for Europe Music Awards

By by Mark Banham, 19 September 06, 11:00

LONDON - Viacom Brand Solutions Europe has signed Sony Ericsson, Opel/Vauxhall Corsa and Replay Blue Jeans as the headline sponsors for the 2006 MTV Europe Music Awards, being held in Copenhagen on No...

Ford buys rights to Rover brand name for £6m

By by Staff, 19 September 06, 08:50

LONDON - Rover could roll off the production line yet again as Ford agrees to pay BMW £6m for the iconic British car name, beating Chinese rivals which were also looking to buy the trademark.

Former MSN marketing head joins AutoQuake

By by Jennifer Whitehead, 14 September 06, 08:00

LONDON - Online automobile retailer AutoQuake, which sells cars via eBay, has hired former MSN marketing head Natalie Mead as its vice-president of marketing.

Kinetic pits Ford Transit against football fans

By by Daniel Farey-Jones, 08 September 06, 11:15

LONDON - Ford Transits are set to steal the limelight at major football grounds, including West Ham's Upton Park, in a experiential and media campaign developed by outdoor specialist Kinetic for the b...