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Syzygy creates 'own road' drive for Mazda6 launch
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
Volkswagen unveils Tiguan in digital test drive
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
City Republic: new owner on the cards for Jaguar
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the ...
Measuring a brand's image against consumer experience
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financi...
Lexus tops list of brands that don't match image
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
Philips extends shaver deal with Williams F1 team
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.
Bentley reviews global strategy
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
Indian brands expand horizons
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
Peugeot promotes 308 upgrade offer with CMW mailer
LONDON - Clark McKay and Walpole has created a mailer for the Peugeot 308 to promote its December complimentary upgrade offer.
The year's top 10 legal cases for marketers
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law fir...
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