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Syzygy creates 'own road' drive for Mazda6 launch

By Nikki Sandison, 19 December 07, 11:20

LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.

City Republic: new owner on the cards for Jaguar

By Stephen Foster, 12 December 07, 09:00

LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the ...

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financi...

Lexus tops list of brands that don't match image

By David Tiltman, 10 December 07, 02:00

LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.

Philips extends shaver deal with Williams F1 team

By Darren Davidson, 06 December 07, 11:35

LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.

Bentley reviews global strategy

By Claire Billings, 04 December 07, 08:45

LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.

Indian brands expand horizons

By Jane Simms, 04 December 07, 08:45

LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.

The year's top 10 legal cases for marketers

By Nick Johnson, 27 November 07, 08:45

LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law fir...

Jaguar Cars rated top UK online experience

By Nikki Sandison, 23 November 07, 10:30

LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods manufacturing sector according to a survey by interactive agency Blast Radius.

JJ scoops pan-Euro National Car Rental ad account

By Darren Davidson, 21 November 07, 03:00

LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which includes responsibility for the Alamo Rent a Car brand.