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City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

By Stephen Foster, 14 November 07, 09:30

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on the latest news from financial markets and what all this means for marketing a...

Shell exposed over recycling claims

By Alex Donohue, 07 November 07, 08:40

LONDON - The ASA has upheld two complaints and rejected a third about a Shell press ad, which it said made misleading claims about the energy company's CO2 and sulphur recycling policies.

Nissan uses mobile gaming for Rogue campaign

By Paul McNally, 11 October 07, 03:40

LONDON - Car manufacturer Nissan has unveiled a US mobile marketing campaign to support the launch of its new compact four-wheel-drive, the Nissan Rogue.

Volvo introduces interactive gaming to cinemas

By Nikki Sandison, 10 October 07, 11:00

LONDON - Cinema audiences will become human joysticks in an interactive gaming experience created by Volvo to launch its XC70 estate model and to promote its 'Life is better lived together' brand mess...

Hyundai reviews $800m US media

By Staff, 10 October 07, 10:10

NEW YORK - The Hyundai Motor Company is reviewing the $800m US media planning and buying account for its Hyundai and Kia brands.

Aston Martin tops list of Cool Brands 2007

By Alex Donohue, 13 September 07, 08:45

LONDON - Aston Martin has emerged top of the 2007 Cool Brands list, holding off competition from iPod, YouTube and Google in a top 20 dominated by digital technology and online media.

Mercedes in online 'iTV' ad

By Gareth Jones, 04 September 07, 08:30

LONDON - Mercedes-Benz is rolling out a digital campaign for its C-Class range based on an interactive TV ad format.

Smart backs Fortwo with multi-million pound integrated work

By Darren Davidson, 29 August 07, 10:00

LONDON - Smart is using a multi-million pound integrated campaign, created by an Omnicom agency team, to back the launch of its new Fortwo car.

Shell hands customer magazine launch to Redwood

By Daniel Farey-Jones, 03 July 07, 01:00

LONDON - Shell has awarded the contract to publish its new motoring magazine V-Zine to Redwood following a pitch coordinated by the Association of Publishing Agencies' Ask service.

Chrysler and Dodge to run July 4 test-drive promotion

By Alex Donohue, 28 June 07, 02:15

LONDON - US car manufacturer Chrysler is launching a month-long marketing push for its Chrysler, Dodge and Jeep marques to coincide with the US July 4 Independence Day celebrations, offering two-for-o...