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Syzygy creates 'own road' drive for Mazda6 launch

LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.

Volkswagen unveils Tiguan in digital test drive

LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.

Bentley reviews global strategy

LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.

Car marques in customer push

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

Jaguar Cars rated top UK online experience

LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods manufacturing sector according to a survey by interactive agency Blast Radius.

JJ scoops pan-Euro National Car Rental ad account

LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which includes responsibility for the Alamo Rent a Car brand.

Honda portal to offer car clips on web-TV

LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video clips and ads aimed at car enthusiasts.

Publicis Dialog pushes Renault Laguna launch

LONDON - Publicis Dialog has created an integrated direct mail and digital campaign for the launch of the Renault Laguna hatchback model, which arrives in the UK next month.

City Republic: Ford, Virgin Money and Google versus Yahoo!

City Republic is Brand Republic's morning update on the latest news from the City (and Wall Street) to have an impact on marketing and media around the world. Every Monday and Wednesday, Stephen Foste...

Nissan uses mobile gaming for Rogue campaign

LONDON - Car manufacturer Nissan has unveiled a US mobile marketing campaign to support the launch of its new compact four-wheel-drive, the Nissan Rogue.

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