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Volkswagen unveils Tiguan in digital test drive

By Nikki Sandison, 13 December 07, 12:50

LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.

Bentley reviews global strategy

By Claire Billings, 04 December 07, 08:45

LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.

Peugeot promotes 308 upgrade offer with CMW mailer

By Nikki Sandison, 03 December 07, 02:20

LONDON - Clark McKay and Walpole has created a mailer for the Peugeot 308 to promote its December complimentary upgrade offer.

Car marques in customer push

By Ed Kemp, 27 November 07, 08:40

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

Jaguar and Land Rover hire PHWT for aftersales task

By Nikki Sandison, 14 November 07, 03:15

LONDON - Jaguar and Land Rover have appointed integrated agency Palmer Hargreaves Wallis Tomlinson to help boost customer retention and drive new business across the brands' global aftersales markets.

Toyota appoints The Listening Company for contact work

By Alex Donohue, 13 November 07, 02:10

LONDON - Toyota has appointed customer insight agency The Listening Company to handle its consolidated in and outbound call centre activity, following an extensive review process.

Automotive industry could be forced into CO2 warnings

By Alex Donohue, 31 October 07, 02:20

LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all ma...

Publicis Dialog pushes Renault Laguna launch

By Nikki Sandison, 19 October 07, 12:15

LONDON - Publicis Dialog has created an integrated direct mail and digital campaign for the launch of the Renault Laguna hatchback model, which arrives in the UK next month.

Smart backs Fortwo with test drive campaign

By Alex Donohue, 10 October 07, 12:35

LONDON - Smart is rolling out a Claydon Heeley-devised mailing and digital campaign targeting 120,000 recipients to back its new Fortwo model.

National Car Rental appoints Market Location

By Ben Bold, 08 October 07, 03:15

LONDON - Business-to-business data company Market Location has been appointed by National Car Rental to manage and analyse its customer data and provide profiling services.