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Car marques in customer push

By Ed Kemp, 27 November 07, 08:40

LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.

Toyota appoints The Listening Company for contact work

By Alex Donohue, 13 November 07, 02:10

LONDON - Toyota has appointed customer insight agency The Listening Company to handle its consolidated in and outbound call centre activity, following an extensive review process.

LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal ...

Automotive industry could be forced into CO2 warnings

By Alex Donohue, 31 October 07, 02:20

LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all ma...

Smart backs Fortwo with test drive campaign

By Alex Donohue, 10 October 07, 12:35

LONDON - Smart is rolling out a Claydon Heeley-devised mailing and digital campaign targeting 120,000 recipients to back its new Fortwo model.

Hyundai reviews $800m US media

By Staff, 10 October 07, 10:10

NEW YORK - The Hyundai Motor Company is reviewing the $800m US media planning and buying account for its Hyundai and Kia brands.

GM seeks shop to handle Chevrolet direct activity

By Ed Kemp, 02 October 07, 08:15

LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.

Peugeot backs 308 launch with CMW mailer

By Alex Donohue, 25 September 07, 02:40

LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.