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VW aims Jetta work at golfers

By Ed Kemp, 06 November 07, 08:45

LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal ...

GM seeks shop to handle Chevrolet direct activity

By Ed Kemp, 02 October 07, 08:15

LONDON - General Motors (GM) is reviewing the direct marketing for its Chevrolet marque.

Peugeot backs 308 launch with CMW mailer

By Alex Donohue, 25 September 07, 02:40

LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.

Honda hands power business to Inferno

By Ed Kemp, 25 September 07, 08:15

LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.

Nielsen reports 10% drop in direct mail volumes

By Robert McLuhan, 24 September 07, 03:53

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decl...

Smart backs Fortwo with multi-million pound integrated work

By Darren Davidson, 29 August 07, 10:00

LONDON - Smart is using a multi-million pound integrated campaign, created by an Omnicom agency team, to back the launch of its new Fortwo car.

CMW creates playing card mailing for Peugeot

By Daniel Farey-Jones, 31 July 07, 03:15

LONDON - CMW has created a new mailing, themed on playing cards, for Peugeot's quarterly campaign promoting sales of new cars to current customers.

Shell hands customer magazine launch to Redwood

By Daniel Farey-Jones, 03 July 07, 01:00

LONDON - Shell has awarded the contract to publish its new motoring magazine V-Zine to Redwood following a pitch coordinated by the Association of Publishing Agencies' Ask service.