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Honda hands power business to Inferno

By Ed Kemp, 25 September 07, 08:15

LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.

Nielsen reports 10% drop in direct mail volumes

By Robert McLuhan, 24 September 07, 03:53

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decl...

Best festivals for brands

By David Tiltman, 18 September 07, 08:30

LONDON - We went for the bands, we saw the brands. But which stood out best as David Tiltman made his way around this year's festivals?

Redwood launches Mazda's global customer magazine

By Nikki Sandison, 18 September 07, 12:10

LONDON - Redwood has launched a global magazine for Mazda customers called Zoom-Zoom with an initial print run of 1.5m.

Lexus unveils £6m hybrid fuel limousine campaign

By Nikki Sandison, 14 September 07, 02:00

LONDON - Lexus is launching a £6m ad campaign in the UK to promote its range of hybrid models, including national TV, outdoor, online and magazine activities.

Hyundai appoints iD to launch i30 hatchback

By Nikki Sandison, 13 September 07, 01:55

LONDON - Hyundai has appointed experiential agency iD to launch its i30 mid-size hatchback.

Aston Martin tops list of Cool Brands 2007

By Alex Donohue, 13 September 07, 08:45

LONDON - Aston Martin has emerged top of the 2007 Cool Brands list, holding off competition from iPod, YouTube and Google in a top 20 dominated by digital technology and online media.

Land Rover hires Wunderman to UK DM account

By Ed Kemp, 12 September 07, 04:30

LONDON - Land Rover has hired Wunderman to its direct marketing account following a pitch process.

Renault pushes serious and sexy Twingo mini

By Nikki Sandison, 12 September 07, 04:25

LONDON - Publicis is rolling out a campaign to promote the UK launch of the Renault Twingo small car, aiming to raise awareness of the model and give it personality.

Renault opts for stronger image in brand revamp

By Nikki Sandison, 12 September 07, 10:45

LONDON - Saguez & Partners, the French brand identity consultancy, has created a global brand design for Renault to give the car maker a stronger, more premium image.