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WilliamsF1 retains Oris sponsorship for fifth year running

By by Charlie McCathie, 24 January 07, 03:35

LONDON - Swiss luxury watchmaker Oris is to renew its sponsorship of the WilliamsF1 team for the fifth consecutive year.

The questions marketers should be asking ... but never do

By Helen Edwards, 24 January 07, 04:37

Seven radical questions marketers marketers should be asking about the fundamentals of their business.

Shell backs Ferrari F1 with world's costliest ad

By by James Quilter, 23 January 07, 08:30

LONDON - Shell is to seal off the City of London and turn it into a mini Grand Prix-style racing circuit, as part of the filming of an ad highlighting its partnership with the Ferrari Formula One team...

Initiative wins £40m BMW media work in Eastern Europe

By by Mark Banham, 17 January 07, 11:25

LONDON - Initiative has won the media planning and buying account for BMW, including work on BMW brand Mini in five Eastern European countries, after a three-way pitch.

Is royal patronage still relevant?

By Melanie Godsell, 17 January 07, 12:00

Burberry has put its Royal Warrant in danger. Will it care? Melanie Godsell examines whether the crest sill has kudos.

Quality flows as VCCP morphs Hyundai to liquid

By by Joanne Payne, 16 January 07, 09:00

LONDON - Vallance Carruthers Coleman Priest has produced an innovative campaign for Korean car maker Hyundai, which shows the car and its driver morph into flowing liquid metal.

Volkswagen brand chief Bernhard resigns from car maker

By by Joanne Payne, 12 January 07, 10:30

LONDON - Dr Wolfgang Bernhard, the Volkswagen brand chairman, is to leave the company by the end of January.

Publicis extends grip on Renault accounts globally

By by Darren Davidson, 12 January 07, 09:00

LONDON - Publicis has tightened its grip on the Renault account after picking up creative duties in seven new countries previously held by Interpublic Group's creative shop Lowe.

Land Rover extends relationship with Ion Group

By by Daniel Farey-Jones, 12 January 07, 07:00

LONDON - Land Rover has reappointed Ion Group to operate its multi-channel sales lead management centre for another three years.

Dorna UK appoints Clark to head of sales and marketing

By by Alex Donohue, 11 January 07, 02:00

LONDON - Sports management company Dorna UK, owner of the commercial rights to the British Superbike Championship, has appointed Colin Clark, the former commercial manager for Prodrive Motorsport, as ...