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Peugeot backs 308 launch with CMW mailer

By Alex Donohue, 25 September 07, 02:40

LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.

Direct mail data not clean enough yet

By Robert McLuhan, 25 September 07, 08:30

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Honda hands power business to Inferno

By Ed Kemp, 25 September 07, 08:15

LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.

Nielsen reports 10% drop in direct mail volumes

By Robert McLuhan, 24 September 07, 03:53

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decl...

Best festivals for brands

By David Tiltman, 18 September 07, 08:30

LONDON - We went for the bands, we saw the brands. But which stood out best as David Tiltman made his way around this year's festivals?

Redwood launches Mazda's global customer magazine

By Nikki Sandison, 18 September 07, 12:10

LONDON - Redwood has launched a global magazine for Mazda customers called Zoom-Zoom with an initial print run of 1.5m.

Lexus unveils £6m hybrid fuel limousine campaign

By Nikki Sandison, 14 September 07, 02:00

LONDON - Lexus is launching a £6m ad campaign in the UK to promote its range of hybrid models, including national TV, outdoor, online and magazine activities.

Hyundai appoints iD to launch i30 hatchback

By Nikki Sandison, 13 September 07, 01:55

LONDON - Hyundai has appointed experiential agency iD to launch its i30 mid-size hatchback.

Aston Martin tops list of Cool Brands 2007

By Alex Donohue, 13 September 07, 08:45

LONDON - Aston Martin has emerged top of the 2007 Cool Brands list, holding off competition from iPod, YouTube and Google in a top 20 dominated by digital technology and online media.