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Car firms see trade shows as a key platform for brands

By Dan Leahul, 06 November 08, 02:30

LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watc...

BR Video: Bond's back but which brands are most associated with 007?

By Nikki Sandison and Jacquie Bowser, 31 October 08, 11:00

LONDON - Aston Martin and Omega watches are the brands most associated with James Bond according to members of the public interviewed in the latest Brand Republic Video -- watch it now.

Video: Ford tries to pull women with new Fiesta ad

By Alex Brownsell, 19 September 08, 12:46

LONDON - Ford's new Fiesta ad, which breaks tonight on Channel 4 during 'Ugly Betty', targets women. The ad, created by Ogilvy, features a pink Fiesta.

Consumer in the street: buying green in the credit crunch

By Bill Britt, 27 August 08, 08:30

LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video for ...

Zara Phillips stars in Land Rover eventing viral

By Nikki Sandison, 14 July 08, 08:15

LONDON - Zara Phillips and a horse star in a Land Rover viral that breaks today, to show the brand's support of this year's British Eventing team in the run-up to the Olympics.

Honda wins May Thinkboxes with live skydiving ad

By Staff, 24 June 08, 08:30

LONDON - Honda's historic, live skydiving spot has been voted the best TV ad of May by a panel of industry experts.

Do viewers want more live ads like the Honda skydiving spot?

By Vox pop, 13 June 08, 12:00

Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they wo...