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Google study argues ads on YouTube have higher brand impact than on TV

By Fiona Ramsay, 19 December 08, 08:45

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit pr...

City Republic: Darling to slash VAT and raise top rate taxes

By Stephen Foster, 24 November 08, 09:00

LONDON - Here we go then, VAT to be reduced from 17.5% to 15% to pump £12.5bn into the economy and the top rate of tax to be increased to 45% on incomes of over £150,000 -- although not until after th...

AOL brings global Autoblog to UK

By Dan Leahul, 17 November 08, 12:05

LONDON - AOL has launched a motoring industry blog in the UK, following the international expansion of its other Weblog brands across Europe.

AOL creates blog for UK car enthusiasts

By Fiona Ramsay, 17 November 08, 10:35

LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.

Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Car firms see trade shows as a key platform for brands

By Dan Leahul, 06 November 08, 02:30

LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watc...

Renault Nissan centralises £650m media account into OMD

By Alison Donnelly, 03 November 08, 06:01

LONDON - Renault Nissan has appointed OMD to handle its £650m pan-European media account, ending a six month review process.

BR Video: Bond's back but which brands are most associated with 007?

By Nikki Sandison and Jacquie Bowser, 31 October 08, 11:00

LONDON - Aston Martin and Omega watches are the brands most associated with James Bond according to members of the public interviewed in the latest Brand Republic Video -- watch it now.

ESPN and Land Rover team up to relaunch Scrum rugby website

By Dan Leahul, 23 October 08, 11:10

LONDON - Sports network ESPN announced that it will re-brand and relaunch the rugby website Scrum.com as ESPNscrum.com and has named Land Rover as its exclusive launch partner.