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Ford relaunches website

By Fiona Ramsay, 19 December 08, 12:45

LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.

Google study argues ads on YouTube have higher brand impact than on TV

By Fiona Ramsay, 19 December 08, 08:45

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Fiat to sell Diesel-branded 500 model online only

By Jennifer Whitehead, 08 December 08, 12:20

LONDON - Fiat has teamed up with the fashion label Diesel to launch a limited edition of its new Fiat 500, being sold solely via the internet.

AOL brings global Autoblog to UK

By Dan Leahul, 17 November 08, 12:05

LONDON - AOL has launched a motoring industry blog in the UK, following the international expansion of its other Weblog brands across Europe.

AOL creates blog for UK car enthusiasts

By Fiona Ramsay, 17 November 08, 10:35

LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.

BMW North America consolidates $90m brief in to Grey

By Staff, 17 November 08, 09:30

NEW YORK - BMW has consolidated its US regional advertising brief in to Grey West, San Francisco -- an account estimated to be worth $90m (£61m) in billings.

Web agency Iconography looks to mix social networking and shopping

By Staff, 10 November 08, 12:20

LONDON - Iconography, the Somerset-based web design and build agency, is attempting to mix social networking with shopping with a site that provides a forum for people to recommend and review products...

Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Caterham to produce user-generated sports car

By Dan Leahul, 05 November 08, 12:40

LONDON - British manufacturer Caterham Cars is giving enthusiasts around the world a chance to design its all-new sports car via the web, in a partnership with "virtual car manufacturer" Project Split...

Toyota hires iCrossing to handle search marketing for IQ model

By Fiona Ramsay, 24 October 08, 10:20

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter consumers before the launch of new model Toyota IQ, due to go into production this year.