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Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting...

BMW North America consolidates $90m brief in to Grey

By Staff, 17 November 08, 09:30

NEW YORK - BMW has consolidated its US regional advertising brief in to Grey West, San Francisco -- an account estimated to be worth $90m (£61m) in billings.

VW backs Scirocco return with direct mail campaign

By Joe Thomas, 09 October 08, 10:23

LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...

Marketing's Top 100 Direct Mail advertisers 2008

By Richard Abbott, 01 October 08, 10:00

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Seat UK launches Club site

By Daniel Farey-Jones, 30 September 08, 02:35

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.

Lexus kicks off kids rugby festival

By Jacquie Bowser, 12 September 08, 11:05

LONDON - Lexus has extended its Junior Rugby Festival across Britain for this season, with the competition to be covered by ITV Local.

Vauxhall Agila - Car brand repositions model

By Sarah Johnson, 01 September 08, 12:00

When Vauxhall launched the second generation Agila it had to get the attention of a new audience and establish the redesigned model in a competitive market segment - the 'supermini'.