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Europcar awards media account to Mediavest

By Alison Donnelly, 10 November 08, 12:25

LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.

Kershaw exits TDA after 15 months and "job done"

By Noelle McElhatton, 29 October 08, 09:30

LONDON - Simon Kershaw, executive creative director at Cheltenham-based TDA, has left the agency after 15 months in the role.

BMW draws 'best sales value' from UK adspend

By Alex Brownsell, 14 October 08, 08:30

LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each ...

VW backs Scirocco return with direct mail campaign

By Joe Thomas, 09 October 08, 10:23

LONDON - Volkswagen has launched a direct mail push to promote the revival of its Scirocco model.

Unopened direct mail rates fall in 2008

By Robert McLuhan, 01 October 08, 11:50

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 mon...

Marketing's Top 100 Direct Mail advertisers 2008

By Richard Abbott, 01 October 08, 10:00

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Online ad network Platform V launches

By Fiona Ramsay, 25 September 08, 10:02

LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufac...

Top 10 tips to maximise the efficiency of marketing spend in a downturn

By Jane Simms, 27 August 08, 08:30

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.

Draftfcb hires Orlov as Europe and Middle East president

By Daniel Farey-Jones, 26 August 08, 11:25

LONDON - Draftfcb's Europe and Middle East president David Florence has left the agency to be replaced by former Wunderman worldwide vice chairman Alexei Orlov, who will be based in London.